An essential journey through the advertising of the nineties: a visual compendium that brings together the campaigns, ads and marketing strategies that defined an entire generation. All-American Ads of the '90s It reviews with irony and nostalgia how brands managed to sell portable consoles like the Game Boy even albums by bands like Boyz II Men, ranging from luxury perfumes to futuristic cars.

The book captures the stark contrast of a decade marked by mass consumption and major pop culture milestones. Within a single volume, social controversies, such as the Los Angeles riots and the Columbine tragedy, coexist with the rise of the digital age, the influence of Silicon Valley, and the scandals of Bill Clinton's presidency. All of this is framed by audacious advertising, where nudity, sex, and humor became tools for selling virtually everything.

The 1990s They were also the golden age of iconic toys: water guns Super Soakersconsoles PlayStation and immortal characters like Super Mario, Sonic or the cars of Grand TouringHigh-end fashion brands such as Gucci, Prada, Louis Vuitton either Hermes They consolidated their status as symbols of desire, while the automotive industry revived classics like the Volkswagen Beetle and experimented with models like the Ford Probe or the Hummer.

With six thematic chapters dedicated to food, fashion, entertainment, cars, and more, this book brings together the best of American marketing from the 1990s. A tribute intended for those who feel nostalgic for the tazos, the Beanie Babies, the first seasons of The Simpsons or the books of Harry Potter, as well as for professionals and curious individuals seeking to understand the evolution of modern advertising.

About the authors

• Steven HellerAn international reference in graphic design, he was for more than three decades the artistic director of New York TimesAuthor of more than 120 books, he is co-chair of the "MFA Designer as Author" program at the School of Visual Arts.
• Jim HeimannThe executive editor of TASCHEN America, he is a cultural anthropologist and historian specializing in pop culture, architecture, and the history of Los Angeles and Hollywood. His notable titles include Surfing, California Crazy and the series All-American Ads.