Andy Warhol, one of the most influential and recognizable artists of the 20th century, redefined the relationship between art, popular culture, and mass production. Mechanical Art is much more than an exhibition catalog: it's a window into Warhol's creative universe and the revolution his approach to art represented.
The exhibition—and this accompanying volume—invites us into the mind of an artist fascinated by the iconography of consumption, industrial processes, and the power of the repeated image. Warhol not only adopted techniques such as silkscreen printing to mass-produce his works, but also transformed his own studio, “The Factory,” into a collective laboratory where art was produced almost as if it rolled off an assembly line.
A tour of Mechanical Art reveals Warhol's obsession with celebrities and everyday objects, such as Campbell's Soup cans and soda bottles, elevating the banal to the status of art. The repetition and impersonality so prevalent in his silkscreens question the traditional idea of artistic originality and open the debate on the democratization of art: where does high culture end and popular culture begin?
Mechanical Art not only documents the exhibition, but also provides a closer look at Warhol's radical approach and his ability to transform common objects and faces into universal symbols. It explores the evolution of his visual language and the way he redefined the boundaries between art, industry, and everyday life.
Book details:
- Publisher: The Factory
- Softcover: 272 pages
- Dimensions: 24 x 32 cm
- Edition year: 11 / 2017
- ISBN: 9788417048358
- Spanish
